ENHANCING ELEGANCE AND USABILITY FOR A TIMELESS LUXURY BRAND

Godinger Silver Art, Co.

LUXURY GOODS

À LA CARTE - WEBSITE DESIGN

For over 50 years, Godinger Silver Art Co. has crafted timeless pieces in silver, pewter, and crystal, perfect for any occasion. From elegant wedding gifts to stylish barware, each item combines beauty and function at accessible prices. Founded in 1974, this family-owned brand brings high-quality craftsmanship to homes worldwide.

Functional

BACK TO PORTFOLIO

SHOPIFY

Refined

Elegant

Artful
Design
~
Timeless
Tradition

Smartphone displaying the Godinger website with tableware and glassware products.

White marble texture with subtle gray veins

The Origins of Godinger Silver Art, Co.

Godinger Silver Art Co. is a well-known brand specializing in silver-plated, stainless steel, and handcrafted giftware, tableware, and home décor. Founded in 1973 by Arnold Godinger and William Lefkowitz, the company is based in New York and has built a reputation for offering elegant and affordable silverware and home accessories. Their products are popular for weddings, home décor, and special occasions, offering a touch of luxury without the high price of solid silver.

The Request

We wanted to represent the legacy and quality of GSA in a clean, modern and approachable website design that would enhance user experience and increase online sales.

Dark blue textured background with subtle variations and cracks.

Wireframe of a webpage layout for Godinger, featuring a navigation menu with multiple links, a "Welcome Hero" section with a call-to-action button, "Our Collections" gallery section with placeholders, and a video section at the bottom.

Website layout wireframe for "Godinger" collection page, featuring multiple links at the top and nine product placeholders below.

Wireframe of a product detail webpage layout with navigation links at the top, a main product image in the center, a product description section with a call-to-action button, smaller thumbnails on the left, and related product images at the bottom.

Our Collaborative Result

Our customization process began with wireframe research and design and we worked to create a refined digital experience blending luxury with usability. We optimized a paid Shopify template to meet the goals of GSA and streamlined their branding which resulted in remarkable online traffic, increased sales and overall brand goodwill.